Villeroy & Boch just previewed its latest collections at the Frankfurt Fair in Germany. The reaction from the audience was incredible. So many exciting new patterns, concepts and colors coming soon.
For starters, I have to rave about the “Masterpieces” collection. This is a line of limited edition pieces that celebrate Villeroy & Boch’s 265th anniversary. The collection highlights shapes from our current modern patterns: the NewWave Eye Catcher, the Flow Salad Bowl, and the Urban Nature Fruit Bridge.
In true Villeroy & Boch fashion, our designers have taken these current shapes and married them with the old world traditions on which Villeroy & Boch has securely built its foundation. Each shape is decorated with floral fragments from one of our very first pattern, Old Luxembourg…which is still in production today. Re-interpreted with elegant hues of grey and gilted details of gold, what an exciting mix of old world and new world!
There is one more detail to this story…and my personal favorite…the handwritten letter on each piece. This is letter dates back to 1780 and is from Pierre-Joseph Boch. My great, great-grandfather was Francois Boch who founded our company in 1748. His eldest son, Pierre-Joseph Boch created a secret formula for porcelain. And that is indeed what this handwritten letter is…part of the secret formula that put Villeroy & Boch on the map. This formula ensured durability, a brilliant white body and elegant, thin shapes. It was because of this formula, that Villeroy & Boch soon become the porcelain choice of European royalty. And, of course, it was this formula that catapulted Villeroy & Boch as the leader in dinnerware design.
Each piece is made in Germany, has a limited edition backstamp and is sure to be a collector’s item. Villeroy & Boch Masterpieces will be available later this year.
I am truly inspired by this mix of old world and new world. I think we all have antique pieces in our cupboards, whether from family members or from a fabulous vintage find. Bring them to the forefront with all of your current assortment and celebrate this long standing tradition of porcelain and tabletop design.
Cheers to you in good health and style,